Defining Brand Identity

What’s a brand?  A singular idea or concept that you own inside the mind of the prospect.

Al Ries

A strong brand can be the lifeblood of a business.

While a new business, product or service greatly benefits from the association of a strong identity, sometimes an already established brand requires a refresh or a redesign due to changes in your business strategy.

Strong brands represent your unique brand promise to your clients.We will work with you to ensure that your identity reflects the actual perceived value of your brand and organisation.

From concept to visualisation, we have worked with both new and successful, well established brands across various industries and vertical segments, enhancing their value, protecting the brand identity and creating guidelines and programmes to embed those values across organisations and in marketplaces.